Frankrijk: e-business

• E-commerce vertoont snelle groei onder de Franse consument.
• Franse bedrijven halen hun achterstand op onlineverkoop in.
• In b2b zijn bedrijven minder actief, vergeleken met hun Europese collega's.

Deze informatie is van Economist Intelligence Unit (EIU). Een uitgebreid marktrapport is bij EIU beschikbaar.

Electronic commerce is growing rapidly among French consumers, though businesses have been slower to adopt online sales. According to a report by PricewaterhouseCoopers published in February 2011 by Acsel, the French Association for Online Commerce and Services (Association pour le commerce et les services en ligne), French e-commerce sites realised sales of €8.27bn in the fourth quarter of 2010, up by 25% from the year-earlier period. The study, based on data from online payment-services providers, showed total sales for 2010 at €28.80bn, an increase of 27%. A January 2011 report from the E-commerce and Distance Sales Federation (Fédération e-commerce et vente à distance—FEVAD) and the Ministry of Economy, Finance and Industry (Ministère de l’économie, des finances et de l’industrie) showed similar growth rates, with e-commerce sales up by 24% in 2010, to €31bn. The report also identified 81,900 businesses operating e-commerce sites, up by 28% from 2009.

There are few recent figures on business-to-business e-commerce in France. The latest report from the government, published in November 2010 and based on a survey in 2008, shows French businesses lagging behind their European rivals. Only 26% of French businesses purchased online or over electronic data exchanges, compared with an average of 37% across the EU15 countries of Western Europe and more than 60% in Germany. The number of French businesses selling online or via EDI was in line with the EU average, at 13%.