Wereld: Best Global Green Brands 2011
In its first global report to focus exclusively on green, brand consultancy Interbrand assesses brands by consumer perception of green activities and a demonstration of environmental performance. Toyota, 3M and Siemens lead the Best Global Green Brands ranking.
In completing the study, Interbrand conducted an evaluation of each brand’s consumer perceptions. Consumers in the ten largest markets (US, Japan, China, Germany, France, UK, Italy, Brazil, Spain, and India) were asked how green impacts their purchase decisions and their overall understanding and awareness of the brand’s green activities as a whole.
Findings show that the strongest green brands consistently differentiate themselves and engage in green activities that consumers find relevant, as well as implement profitable green practices across their organization, from setting and executing environmental programs to effectively measuring and reporting their performance to the public.
The automotive industry and electronics category lead the way not only in their ability to implement sustainable practices across their organization, but also in their ability to communicate their efforts effectively to the public.
